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Good Chemistry Launches Simple, Fun, Free Tool to Help Consumers Assess High Quality Cannabis

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FOR IMMEDIATE RELEASE

Contact: Shawna McGregor

917-971-7852 or shawna@rosengrouppr.com

“Whether novice or aficionado, knowing how to assess cannabis flower quality is key to having the best possible experience.”

DENVER, April 14, 2016 – All Cannabis is not created equal, and just as wine enthusiasts enjoy a user friendly tasting system and diamond buyers employ the “Four C’s,” Good Chemistry Nurseries, one of the industry’s most experienced Cannabis producers has now created a stylish, easy-to-use free consumer cannabis evaluation guide for assessing quality cannabis flower.

MJICM_Good-Chem-Aroma-WebWhether novice or aficionado, knowing how to assess cannabis flower quality is key to having the best possible experience. Good Chemistry Nurseries has developed a five-step process for identifying high quality, remarkable flower, similar to the multi-step process for evaluating wine. The S.T.A.T.S. method (Sight, Touch, Aroma, Taste, and Sensation) is a guide to helping consumers evaluate essential aspects of the flower in order to make the most informed and satisfying purchase decisions.

“Just as American consumers have become more knowledgeable about quality wine and craft beer, Good Chemistry Nurseries’ S.T.A.T.S. guide will help consumers quickly and easily assess high quality cannabis,” noted Matthew Huron, CEO, Good Chemistry. Huron is widely recognized as one of the most experienced cultivators of marijuana in the United States. “The S.T.A.T.S. Guide was developed by the Good Chemistry Nurseries cultivators who have years of experience backed by extensive education in horticulture and botany, but we hope consumers will utilize this guide no matter where they purchase their Cannabis.”

The S.T.A.T.S. Guide provides newer consumers the guidelines they need to determine the quality of Cannabis flowers, and allows experienced users a new way to look at the complex world they already appreciate. Established through consumer surveys, strain evaluations, and a team of cultivation experts, S.T.A.T.S. provides consumers with a universal guide to selecting high quality Cannabis. Similar to the five C’s of diamonds, S.T.A.T.S. provides five fundamental criteria to judge the quality of a Cannabis flower. The guide was developed as a simple, easy-to-use evaluation tool and will change the way consumers view and purchase Cannabis flower.

“As Cannabis becomes as mainstream as a glass of wine, we’ve had a lot of folks ask us to give them a simple, easy way to assess quality cannabis in real time,” remarked Duncan Cameron, Chief Production Officer, Good Chemistry. “The S.T.A.T.S. Guide assists newer consumers in navigating the wide world of Cannabis.”

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S.T.A.T.S.:

  • Sight: Seeing the flower can sometimes be the only evaluation option before purchase, so it is important to know what the visual cues for remarkable cannabis are. S.T.A.T.S. helps consumers evaluate qualities including trichome content, color and trim.
  • Touch: Touching the flower can help with evaluating the cure (the controlled drying process to achieve proper moisture content post-harvest). S.T.A.T.S. defines how your bud should feel.
  • Aroma: Each strain has a unique aroma. Distinctions can be made between high and poor quality aroma. S.T.A.T.S. reviews what scents should be expected, and what smells can denote poor quality.
  • Taste: Different strains will have different flavor profiles. Similar to wine tasting, experience is necessary to distinguish between different flavors in the strains. Plus, how to ensure you are getting the best taste out of your flower.
  • Sensation: The first sensation that comes from cannabis is the sensation of lift, or of being high.  Varying experience levels may affect how people feel with each strain and the amount of time people feel lifted. Good Chemistry has identified the key categories of sensations that can come from different strains including Amplify, Relax, Relieve, and Sleep.

An electronic copy of the S.T.A.T.S. guide will be released and available for free to the public on April 14th at statsguide.org. First edition hard copy booklets will be available for free while supplies last at Good Chemistry locations in Denver and Aurora. For more information or to schedule an interview, please contact Shawna McGregor at 917-971-7852 or shawna@rosengrouppr.com.

For those who want this simple, stylish and free cannabis consumer evaluation tool (and more) Good Chemistry has developed a “S.T.A.T.S. Kit” that includes the S.T.A.T.S. Guide, a three-gram sampler of Good Chemistry’s award-winning strains, a S.T.A.T.S. glass pipe, S.T.A.T.S. lighter and S.T.A.T.S. glass jar, all packaged in a locking storage bag developed for cannabis. Available at Good Chemistry’s Colfax and Aurora locations for $30.

Contact:
Shawna McGregor
917-971-7852
Shawna@rosengrouppr.com