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The new trend in U.S. marijuana stores? A focus on thoughtful, high-end shop design

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When Denver marijuana shop Good Chemistry secured a cannabis license in Aurora, owner Matthew Huron assembled a team that included brand strategists, graphic designers, architects, interior designers and others to create his new flagship store. The result is a smart and clean space that intelligently educates as it sells the Good Chemistry brand.

“The core value of our company is the passion and dedication and commitment to growing the finest cannabis we can possibly grow,” Huron said. “We viewed the Aurora store as a window into that dedication and passion that we have. We also wanted it to be a place where customers can continue to learn and explore and navigate through the world of cannabis.”

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