One of the state’s leading providers of marijuana products and services expands brand and geographic footprint with a new recreational dispensary in Aurora.
Aurora, CO (March 23, 2015) — Good Chemistry, one of Colorado’s leading providers of marijuana products and related services, will celebrate the opening of its second dispensary at 16840 E. Iliff Ave. in Aurora on April 9.
The 3,600-square-foot store will be open from 11 a.m. to 10 p.m. daily and will offer customers the same award-winning lineup of recreational marijuana products it offers at its original medical and recreational facility at 330 E. Colfax Ave. in Denver.
In developing the Aurora location and with an eye toward continued national expansion, Good Chemistry CEO and founder Matthew Huron brought together a team of experienced professionals to implement the company’s vision for a groundbreaking retail cannabis experience that is both inviting and educational.
Huron is one of the most experienced cultivators of marijuana in the United States and is an industry leader in best practices for marijuana cultivation and dispensing. He and his staff are using their expertise and knowledge to create a professional and user-friendly experience for customers of all interests.
Good Chemistry has established one of the nation’s most sophisticated nursery programs, with grow operations in metro Denver that produce consistent, high-quality products.
Good Chemistry Brand Growth Showcase in Aurora
“Everything we do at Good Chemistry is guided by four core principles – science, access, dignity and compassion,” Huron said. “We believe that cannabis has significant therapeutic benefits and we work to support and expand its study. We think that people should have access to safe, reliable and high-quality cannabis.”
To ensure that Good Chemistry is leading the industry in best practices and professionalism, Huron has developed a leadership team comprised of Chief Financial Officer Toby Nuber, a former investment banker with 15 years of experience in corporate finance and mergers and acquisitions; Chief Production Officer Duncan Cameron, a botanist with more than five years of experience in operating and managing medical marijuana facilities; Vice President of Dispensary Operations Stephen Spinosa, an experienced operator and manager of licensed dispensaries with a strong business, finance and marketing background; Vice President of Business Development Meg Collins, a public policy expert and former head of the Cannabis Business Alliance, and Dr. Gwen Wurm, a physician with more than 30 years of medical experience, specializing in pediatrics.
In working to build its brand nationally, Good Chemistry enlisted the help of branding expert Michael Markowitz, president of Michael Markowitz + Associates, whose clients include Panera Bread, Anheuser Busch and Universal Studios. Markowitz brought in Joseph Duffy, design director at Duffy and Partners, and architect Tony Coleman of Tony Coleman Brand Design Retail Interiors, who worked together to design the brand and the new dispensary.
The team created a sleek, state-of-the-art facility based on the type of experience customers are seeking: stimulation, relaxation, sleep or relief. Good Chemistry created its category system to help people try cannabis strains and products in an informed way.
“We want to help people comfortably explore the world of cannabis and see how it might best fit into their lives – much like
the way they shop and learn about other products,” said Duffy.
The general contractor on the Aurora store is Your Green Contractor, founded by Nathan Mendel to work specifically with the cannabis industry. Mendel and his staff were instrumental in helping bring the branding team’s vision to life.
Good Chemistry founder Huron first got involved in the medical marijuana industry in the 1990s, when his father and his father’s partner were diagnosed with HIV/AIDS. He saw firsthand the symptomatic relief his parents experienced from alternative medical marijuana treatments.
In 2000, he began growing medical marijuana for AIDS patients throughout California, founding and operating a nonprofit medical marijuana co-op that became one of the most respected in San Francisco.
After 10 years of operating the California co-op, Huron moved to Colorado to co-found the Wellspring Collective Medical Marijuana Center, which catered to seniors with health challenges and provided alternative health services.
Huron started Good Chemistry, a medical marijuana dispensary and nursery operation, in Denver in 2010. He is one of the founding members of the Cannabis Business Alliance, which advocates for sound marijuana industry policies and serves as a resource for small business owners, employees, patients and clients of the medical and recreational marijuana industry.
Shawna McGregor, The Rosen Group