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Good Chemistry Launches Simple, Fun, Free Tool to Help Consumers Assess High Quality Cannabis

FOR IMMEDIATE RELEASE

Contact: Shawna McGregor

917-971-7852 or shawna@rosengrouppr.com

“Whether novice or aficionado, knowing how to assess cannabis flower quality is key to having the best possible experience.”

DENVER, April 14, 2016 – All Cannabis is not created equal, and just as wine enthusiasts enjoy a user friendly tasting system and diamond buyers employ the “Four C’s,” Good Chemistry Nurseries, one of the industry’s most experienced Cannabis producers has now created a stylish, easy-to-use free consumer cannabis evaluation guide for assessing quality cannabis flower.

MJICM_Good-Chem-Aroma-WebWhether novice or aficionado, knowing how to assess cannabis flower quality is key to having the best possible experience. Good Chemistry Nurseries has developed a five-step process for identifying high quality, remarkable flower, similar to the multi-step process for evaluating wine. The S.T.A.T.S. method (Sight, Touch, Aroma, Taste, and Sensation) is a guide to helping consumers evaluate essential aspects of the flower in order to make the most informed and satisfying purchase decisions.

“Just as American consumers have become more knowledgeable about quality wine and craft beer, Good Chemistry Nurseries’ S.T.A.T.S. guide will help consumers quickly and easily assess high quality cannabis,” noted Matthew Huron, CEO, Good Chemistry. Huron is widely recognized as one of the most experienced cultivators of marijuana in the United States. “The S.T.A.T.S. Guide was developed by the Good Chemistry Nurseries cultivators who have years of experience backed by extensive education in horticulture and botany, but we hope consumers will utilize this guide no matter where they purchase their Cannabis.”

The S.T.A.T.S. Guide provides newer consumers the guidelines they need to determine the quality of Cannabis flowers, and allows experienced users a new way to look at the complex world they already appreciate. Established through consumer surveys, strain evaluations, and a team of cultivation experts, S.T.A.T.S. provides consumers with a universal guide to selecting high quality Cannabis. Similar to the five C’s of diamonds, S.T.A.T.S. provides five fundamental criteria to judge the quality of a Cannabis flower. The guide was developed as a simple, easy-to-use evaluation tool and will change the way consumers view and purchase Cannabis flower.

“As Cannabis becomes as mainstream as a glass of wine, we’ve had a lot of folks ask us to give them a simple, easy way to assess quality cannabis in real time,” remarked Duncan Cameron, Chief Production Officer, Good Chemistry. “The S.T.A.T.S. Guide assists newer consumers in navigating the wide world of Cannabis.”

MJICM_Good-Chem-STATS-Web

S.T.A.T.S.:

  • Sight: Seeing the flower can sometimes be the only evaluation option before purchase, so it is important to know what the visual cues for remarkable cannabis are. S.T.A.T.S. helps consumers evaluate qualities including trichome content, color and trim.
  • Touch: Touching the flower can help with evaluating the cure (the controlled drying process to achieve proper moisture content post-harvest). S.T.A.T.S. defines how your bud should feel.
  • Aroma: Each strain has a unique aroma. Distinctions can be made between high and poor quality aroma. S.T.A.T.S. reviews what scents should be expected, and what smells can denote poor quality.
  • Taste: Different strains will have different flavor profiles. Similar to wine tasting, experience is necessary to distinguish between different flavors in the strains. Plus, how to ensure you are getting the best taste out of your flower.
  • Sensation: The first sensation that comes from cannabis is the sensation of lift, or of being high.  Varying experience levels may affect how people feel with each strain and the amount of time people feel lifted. Good Chemistry has identified the key categories of sensations that can come from different strains including Amplify, Relax, Relieve, and Sleep.

An electronic copy of the S.T.A.T.S. guide will be released and available for free to the public on April 14th at statsguide.org. First edition hard copy booklets will be available for free while supplies last at Good Chemistry locations in Denver and Aurora. For more information or to schedule an interview, please contact Shawna McGregor at 917-971-7852 or shawna@rosengrouppr.com.

For those who want this simple, stylish and free cannabis consumer evaluation tool (and more) Good Chemistry has developed a “S.T.A.T.S. Kit” that includes the S.T.A.T.S. Guide, a three-gram sampler of Good Chemistry’s award-winning strains, a S.T.A.T.S. glass pipe, S.T.A.T.S. lighter and S.T.A.T.S. glass jar, all packaged in a locking storage bag developed for cannabis. Available at Good Chemistry’s Colfax and Aurora locations for $30.

Contact:
Shawna McGregor
917-971-7852
Shawna@rosengrouppr.com

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Good Chemistry launches “Craft of Cannabis” Campaign

Focusing on passion and production excellence, Good Chemistry launches “Craft of Cannabis” Campaign

“The Power is in the Flower”

DENVER (June 29, 2016)—As Good Chemistry—the leader in cultivating consistent, high-quality cannabis—expands production capabilities in Colorado and Nevada, the company debuts its “Craft of Cannabis” initiative with a new advertising campaign and website. Built on exquisite original photography, the ads showcase the people and plants behind the finest flower grown in Colorado.

“Our mission has always been to cultivate the best Cannabis on the market,” said founder and CEO Matthew Huron, a master gardener who has been honing his craft for nearly two decades. “We are proud of the flower that we produce. Our Craft of Cannabis campaign aims to show consumers the excellent standards of our Cannabis artisans and the remarkable beauty and character of our plants.”

coc-feature-2The Craft of Cannabis campaign was developed by branding expert Michael Markowitz, president of Michael Markowitz + Associates, whose clients have included, among others, Panera Bread, Anheuser Busch and Universal Studios. The new GoodChem.org website was designed by Duffy & Partners, whose clients have included, among others, Wolfgang Puck, Herradura and Minute Maid. The new website provides behind-the-scenes access to Good Chemistry’s critically acclaimed nurseries, where the finest Cannabis grown in Colorado is the product of an ideal union between passion and science, remarkable people and remarkable plants. The nursery team includes botanists, carpenters, mechanics, scientists, musicians, entrepreneurs, farmers, inventors, caregivers, and more. Good Chemistry Nurseries products reflect the evolution of thousands of years of Cannabis production; Good Chemistry works to preserve the ancient qualities of the Cannabis flower while incorporating the most modernized cultivation, production and curing techniques. In the last two years alone, Good Chemistry has expanded more than 235 percent, and employs a staff of over 100. Over the past three years, Good Chemistry Nurseries has increased its cultivation and production square footage by more than 400 percent.

GC_blowin_Ad_5_b-paul-8-INTERSTATE-new-4-2-2The new website also offers access to Good Chemistry’s original education campaigns including S.T.A.T.S., Good Chemistry Nurseries’ stylish, easy-to-use free consumer cannabis evaluation guide for assessing quality cannabis flower. The five-step process for identifying high quality, remarkable flower, is similar to the multi-step process for evaluating wine. The S.T.A.T.S. method (Sight, Touch, Aroma, Taste, and Sensation) is a guide to helping consumers evaluate essential aspects of the flower in order to make the most informed and satisfying purchase decisions. A Product Section provides a review Good Chemistry’s award-winning flower strains, including the exclusive Ingrid and Mr. Good Chem, and concentrates, such as solvent-less Rosin.

**Advertising creative available upon request.** For more information or to schedule an interview, contact Shawna McGregor at 917-971-7852 or shawna@rosengrouppr.com.

About Good Chemistry: Good Chemistry is a leading provider of marijuana products and related services, and is committed to Leading the Way for people through the growth, production and use of cannabis. Good Chemistry is dedicated to cultivating the most consistent, high-quality cannabis available. Because we believe in leading the way and making life better for everyone, every strain is priced at $30 per 1/8, every day. We don’t have pricing tiers or shelf tiers. Just a great product at a great price. Good Chemistry’s two locations in Denver and Aurora offer customers an award-winning lineup of medical and recreational marijuana products and outstanding service from our highly educated and passionate staff. Good Chemistry has established one of the nation’s most sophisticated nursery programs, with grow operations in metro Denver that produce world-class products at the highest levels of quality, reliability and consistency. For more information, visit www.goodchem.org. Follow us on Twitter, LinkedIn and Google+.

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Good Chemistry Nurseries – Cloning is Key

Good Chemistry Nurseries’ expert staff has years of education and experience that has allowed them to cultivate the finest, most consistent cannabis is Colorado. Good Chemistry Nurseries’ rigorous cloning and cultivation plan ensures that each plant produces the highest quality flower that is identical to the flower it was cloned from.

Good Chemistry can ensure quality and consistency because of the following:

  • Good Chemistry Nurseries’ rigorous cloning and cultivation plan ensures that each plant produces identical flower to the flower it came from.
  • The gardeners regularly assess the genetics of the plants to determine their quality and consistency throughout. They judge each plant on a variety of categories, and if it doesn’t meet their standards they will not continue growing it.
  • They believe the more you put in, the more you get out. Each employee treats the nursery like it is their own business, which makes the production of the plants personal.
  • They experiment with nutrients and other cutting edge horticulture practices. They have grids dedicated to experimental nutrient levels to determine the best fit for each strain.

Good Chemistry Nurseries has developed two exclusive strains:

Ingrid – Exclusive to Good Chemistry, Ingrid was found in a bag of Big Bud regular seeds brought to the United States from Switzerland. When propagated, there was one plant that stood out from the rest. Look, growth, smell and density of bud set this particular plant apart from all her brothers and sisters. “Ingrid” (which is Austrian slang for marijuana) is a full indica, known for nighttime pain relief and for helping with insomnia. Extreme sedative effects may present themselves within 30 minutes after use.

Mr. Good Chem – With hints or fruit and undertones of perfume, Mr. Good Chem has an undeniable smell. After medicating with this sticky strain, the euphoric sensation may amplify the joy of your activity, as well as relieve any stress that may be holding you back.

Stop by one of the Good Chemistry locations to try out our consistent flower for yourself.

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Good Chemistry’s Pioneering Category System

At Good Chemistry we are committed to being leaders in making life better for people through the growth, production and use of cannabis. Starting at Good Chemistry Nurseries, our experienced and knowledgeable staff curates reliable and high quality cannabis every day.

When introducing strains to our consumers, it is our mission to ensure our customers are educated about the cannabis flower they are buying and consuming. To do this, Good Chemistry developed the pioneering Category System which is designed to familiarize consumers on what types of strains to use for desired results. To begin the process, Good Chemistry started a comprehensive study that had customers take surveys after using a specific strain, and reporting on the sensation they felt afterwards. From this, the Category System was born and was broken down into four main categories to help consumers decide which sensation they would like to experience: amplification, relaxation, relief or sleep.

Good Chemistry uses the four categories to guide their customers through their extensive daily flower menu. Each strain on the menu is labeled with the category it belongs in, making it easy for the Good Chemistry customer to pick a strain based on what sensation they are looking to achieve.

Some of Good Chemistry’s most popular strains include:

  • Ingrid: Sleep/Relive: Exclusive to Good Chemistry, Ingrid was found in a bag of Big Bud regular seeds brought to the US from Switzerland. When propagated, there was one plant that stood out from the rest. Look, growth, smell and density of bud set this particular plant apart from all her brothers and sisters. “Ingrid” is full of indica, known for nighttime pain relief and for helping with insomnia. Take your time when consuming Ingrid, as the extreme sedative effectives may present themselves 30 minutes after use.
  • Blue Dream: Amplify/ Relieve: Good Chemistry’s award-winning strain, Blue Dream, is sweet, smooth, smoky and known to promote creativity. Blue Dream balances fully body relief while its sativa parent Silver Haze leaves you feeling stimulated.
  • Sour Diesel: Amplify: The intense gasoline stench of our Sour Diesel is almost enough to make your eyes water from one whiff. When consumed, the effects of this strain can be felt almost instantly, starting with a strong mental focus that can lead to a surge of long lasting energy, heightened senses and an increased appetite.

 

Although the category system is a perfect way to determine what sensation can come from each strain, the first sensation from cannabis is the sensation of lift, or being high. Come by our Aurora and Colfax locations and see for yourself how the Category System can help you light up for any frame of mind. Our staff is excited to help you navigate your way to having the best experience as possible.

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LISTEN: Good Chemistry Nurseries Come to Nevada: Flower Power

MarijuanaPublicMedia.org

by Brian Bahouth
@MJ_pubic_media


The cannabis industry is inextricably grounded in the cannabis plant, and if you were to judge the latest business to enter Nevada’s medical cannabis market by their commitment to the plant, Good Chemistry Nurseries couldn’t be a better company.

About the same time Nevada voters approved a ballot initiative to legalize the adult use of cannabis, Good Chemistry Nurseries CEO and founder Matthew Huron announced the launch of a new Reno production facility that will service medical and eventually adult-use dispensaries throughout the state with distinctive flowers and concentrates.

A quick look at the Good Chemistry website reveals a stunning array of strains in active cultivation.  From an intriguing Columbian Gold ’72 to exclusive strains Mr. Good Chem and Ingrid, Good Chemistry brings a deep plant catalog to Nevada patients, not just in the form of buds, but their concentrates focus on plant purity too, with Cold Water Hash, Dry-sift, and a much anticipated solvent-less rosin.

Good Chemistry Nurseries is deeply rooted in the medical tradition of cannabis cultivation and allegiance to the plant’s ancient attributes, but clearly, as Nevada’s adult-use market opens, and medical licensees are given first access to the general public, these flowers and simple line of purity-focused concentrates will likely drive the same adult-use success Good Chemistry has seen in Colorado.

To find out more about Good Chemistry Nurseries, I spoke with Founder and CEO Matthew Huron and discovered to no surprise that he and his team are focused on, the plant … listen …

Music credit:
Song: Fried Neck Bones And Some Home Fries
Artist: Willie Bobo


Read the full article here.

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NNBW: Good Chemistry Nurseries enters Nevada market

As Nevada’s ‘yes’ vote for recreational cannabis use has created more industry buzz, another cannabis company has entered the Nevada market.

Good Chemistry Nurseries has an 11,000-square-foot warehouse on the 5th Street corridor near downtown Reno. The facility carries both cultivation and production licenses.

“We have just built phase one,” Matthew Huron, company founder and CEO said in a phone interview with NNBW.

The 4,000-square-foot space that comprises phase one produced the company’s first Nevada harvest.

“We officially launched our first harvest on Oct. 10,” Huron said. Moving forward, they will harvest approximately every 30 days.

They anticipated producing enough products for market and deliberately went smaller with their first phase efforts to be sure they didn’t outpace the market.

“Launching Good Chemistry Nurseries in Nevada was a logical next step for us based on public support and proximity to our operations in Colorado,” Huron said in a press release earlier this month. “Our company is known for product excellence and Nevada Cannabis users and dispensary owners have strongly encouraged us to bring our high quality flower to the state.”

They are happy with their Reno location and phase two will depend on how fast the market grows. Huron explained they plan to adjust as the market grows.

“We are looking across state as far as medical is concerned,” Huron said.

Nevada was a natural second location for Good Chemistry Nurseries as the looked at the tight regulation structure in Nevada that is similar to Colorado.

“We took a look at regulation, “Huron said. “We like the regulatory aspect.”


Read the full article here.

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