Good Chemistry launches “Craft of Cannabis” Campaign

Focusing on passion and production excellence, Good Chemistry launches “Craft of Cannabis” Campaign

“The Power is in the Flower”

DENVER (June 29, 2016)—As Good Chemistry—the leader in cultivating consistent, high-quality cannabis—expands production capabilities in Colorado and Nevada, the company debuts its “Craft of Cannabis” initiative with a new advertising campaign and website. Built on exquisite original photography, the ads showcase the people and plants behind the finest flower grown in Colorado.

“Our mission has always been to cultivate the best Cannabis on the market,” said founder and CEO Matthew Huron, a master gardener who has been honing his craft for nearly two decades. “We are proud of the flower that we produce. Our Craft of Cannabis campaign aims to show consumers the excellent standards of our Cannabis artisans and the remarkable beauty and character of our plants.”

coc-feature-2The Craft of Cannabis campaign was developed by branding expert Michael Markowitz, president of Michael Markowitz + Associates, whose clients have included, among others, Panera Bread, Anheuser Busch and Universal Studios. The new GoodChem.org website was designed by Duffy & Partners, whose clients have included, among others, Wolfgang Puck, Herradura and Minute Maid. The new website provides behind-the-scenes access to Good Chemistry’s critically acclaimed nurseries, where the finest Cannabis grown in Colorado is the product of an ideal union between passion and science, remarkable people and remarkable plants. The nursery team includes botanists, carpenters, mechanics, scientists, musicians, entrepreneurs, farmers, inventors, caregivers, and more. Good Chemistry Nurseries products reflect the evolution of thousands of years of Cannabis production; Good Chemistry works to preserve the ancient qualities of the Cannabis flower while incorporating the most modernized cultivation, production and curing techniques. In the last two years alone, Good Chemistry has expanded more than 235 percent, and employs a staff of over 100. Over the past three years, Good Chemistry Nurseries has increased its cultivation and production square footage by more than 400 percent.

GC_blowin_Ad_5_b-paul-8-INTERSTATE-new-4-2-2The new website also offers access to Good Chemistry’s original education campaigns including S.T.A.T.S., Good Chemistry Nurseries’ stylish, easy-to-use free consumer cannabis evaluation guide for assessing quality cannabis flower. The five-step process for identifying high quality, remarkable flower, is similar to the multi-step process for evaluating wine. The S.T.A.T.S. method (Sight, Touch, Aroma, Taste, and Sensation) is a guide to helping consumers evaluate essential aspects of the flower in order to make the most informed and satisfying purchase decisions. A Product Section provides a review Good Chemistry’s award-winning flower strains, including the exclusive Ingrid and Mr. Good Chem, and concentrates, such as solvent-less Rosin.

**Advertising creative available upon request.** For more information or to schedule an interview, contact Shawna McGregor at 917-971-7852 or shawna@rosengrouppr.com.

About Good Chemistry: Good Chemistry is a leading provider of marijuana products and related services, and is committed to Leading the Way for people through the growth, production and use of cannabis. Good Chemistry is dedicated to cultivating the most consistent, high-quality cannabis available. Because we believe in leading the way and making life better for everyone, every strain is priced at $30 per 1/8, every day. We don’t have pricing tiers or shelf tiers. Just a great product at a great price. Good Chemistry’s two locations in Denver and Aurora offer customers an award-winning lineup of medical and recreational marijuana products and outstanding service from our highly educated and passionate staff. Good Chemistry has established one of the nation’s most sophisticated nursery programs, with grow operations in metro Denver that produce world-class products at the highest levels of quality, reliability and consistency. For more information, visit www.goodchem.org. Follow us on Twitter, LinkedIn and Google+.


Marijuana retailer focuses on rebranding cannabis, consistency and compassion to create loyalty

Creating Chemistry With Customers

by Joseph Peña

Good Chemistry’s executives like to say that all cannabis is not created equal.

They feel the same way about customer service.

The Colorado-based company has discovered that building a successful marijuana retail business in a highly competitive market requires a dynamic and diverse approach to creating bonds with patients and consumers. That, in turn, has helped the company win new customers and strengthen loyalty among existing ones.

Good Chemistry’s strategy includes:

  • Bringing on top-notch employees and investing in training to decrease turnover and deliver consistent service across locations
  • Elevating the company’s brand to attract new customers
  • Building connections with the community and educating new consumers about an oft-misunderstood product.

While many marijuana companies in Denver and other markets are trying to expand as fast as possible, gobbling up available retail and warehouse space isn’t a sure-fire route to success, said Stephen Spinosa, vice president of retail operations at Good Chemistry.

The key component is customer service.

“You can outpace your company culture very, very quickly,” said Spinosa, who trains and manages more than 100 employees at the company’s two retail stores in the Denver area, which serve both the recreational and medical markets.

“Then, ultimately, you’re just selling a product. But we provide a customer service experience … When it’s all said and done, customer service is a top priority.”

Indeed, Good Chemistry has won local recognition from Denver’s weekly alternative magazine Westword for its outreach to new consumers, while AdAge said the company is “among the most advanced of its peers when it comes to investment in overall brand strategy.”

Spinosa shared a few ways Good Chemistry has been successful in connecting with customers.

Create Consumer Education Material

Not every consumer is a cannabis aficionado, and even connoisseurs can learn a thing or two about marijuana strains and related products.

Hence Good Chemistry’s color-coded categories and its new consumer education guide.

The four categories – relax (green), relieve (orange), sleep (blue) and amplify (yellow) – separate strains by their intended effects. This is a simple and effective way to educate new cannabis consumers, as it reintroduces the plant in language a layperson can understand.

“When people come in for the first time, they’re walking out with new knowledge about what cannabis is and what it can do,” Spinosa said. “They have a better impression of the product and less apprehension.”

This strategy also is helpful for educating casual long-time users who don’t know much about the plant and are new to the state-legal realm of marijuana.

Good Chemistry also created its consumer education guide – called S.T.A.T.S. (Sight, Touch, Aroma, Taste, and Sensation) – to share tips for evaluating quality cannabis.

The pocket-sized print guide and its digital copy are light on branding. The last page credits Good Chemistry’s team and the back cover has the company’s logo, but that’s it. The move was intentional: Good Chemistry wants it to be a true guide that other retailers can use and share with their customers as well.

“We’d love to collaborate with others on educating consumers,” Spinosa said. “That is something we should do for the public, for the next states that come on the market, and for new consumers.”

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